It was never the blade.
Razor burn often starts with the wrong cream. Our formula is plant-derived and made for less irritation. No bulky can. No propellant. Just cream.
- $9.99 for up to 100 shaves
- Made in California
- Family-owned since 2002
Picked by the editors
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4x Forbes Top Pick
- “Top 10 Ingenious Products”
- “Best Shaving Creams for Men”
- “Top Picks for Sensitive Skin”
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Recognized by Men’s Health
- “Best Shaving Creams for Men”
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Awarded by Esquire
- “Best Shaving Cream”
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Recognized by TODAY
- “Best products that support men’s physical and mental health”
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Voted by Reader’s Digest
- “Best Gifts for Men Who Have Everything”
Bestsellers
The shave, sorted.
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Natural Shaving Cream
Smooth shaves, less irritation. Plant-derived and vegan.Smooth shaves, less irritation.
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Caffeinated Aftershave Balm
Aftershave and daily face lotion with naturally derived caffeine.Aftershave and daily face lotion.
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Caffeinated Shaving Cream
Naturally derived caffeine helps reduce the appearance of redness.Helps reduce the appearance of redness.
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Clean (Unscented) Shave Cream
Unscented. Made for everyday use on even the most sensitive skin.Unscented, for sensitive skin.
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Natural Shaving Oil
Made from essential oils for even the most sensitive skin.Made from essential oils.
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The Original Nick Stick
Puts nicks in their place. Dries clear, no chalky residue.Puts nicks in their place.
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Premium 6‑Blade Razor System
Weighted handle plus 5 cartridges. The pivoting head follows your skin’s contours.Weighted handle plus 5 cartridges.
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Bamboo Pre-Shave Scrub
Removes dead skin cells, cleans and moisturizes in one step.Preps skin for a smoother shave.
Why it works
A nickel‑sized dab is the whole shave.
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Organic aloe and shea butter
Plus green tea, oat and vitamin E. No parabens, no synthetic fragrance.
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A thin layer on wet skin
The razor glides on the cream itself. Less drag, less burn on the neck.
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A little goes a long way
Small but mighty®. One tube lasts shave after shave.
9 in 10 Natural Shaving Cream reviews are five‑star
“This truly is the best shaving cream I’ve used. I thought the problem was the blade I was using. Turns out it was the shaving cream.”
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5 out of 5 stars “I was very pleasantly surprised the first time using this shave cream. It only takes a little bit to get a great shave.”
Verified buyer · Natural Shaving Cream -
5 out of 5 stars “Can shaving cream change your life? Unbelievably, yes.”
Verified buyer · Natural Shaving Cream -
5 out of 5 stars “I was blown away the first time I used this… the reviews are real, I’m a believer.”
Customer review · Natural Shaving Cream -
5 out of 5 stars “Once I used it, I was amazed. It softened my beard better than anything I had used.”
Verified buyer · Natural Shaving Cream -
5 out of 5 stars “Bought a tube for a coworker who had his doubts, now he’s a believer too.”
Customer review · Natural Shaving Cream -
5 out of 5 stars “Wow I was blown away by how much closer the shave is and no nicks as the blade glides over my skin. Time to ditch the electric.”
Customer review · Natural Shaving Cream -
5 out of 5 stars “Smoothest shave I’ve ever had, easy cleanup, refreshing citrus scent, doesn’t clog my razor, and no skin irritation.”
Verified buyer · Natural Shaving Cream
Build your routine
Before, during, after.
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Step 2
Shave
Natural, Caffeinated, or Clean (Unscented) for sensitive skin.
Shop shave creamsFrom $9.99
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New
Whole Body Deodorant, Ocean Beach scent.
Aluminum and baking soda‑free, from head to heels.
Holiday gifting
For the man who has everything.
Four travel‑size favorites from a four‑time Forbes Top Pick: Bamboo Pre‑Shave Scrub, Natural Shaving Cream, Everyday Moisturizer and the Nick Stick.
Since 2002
A small family shop in San Francisco.
We make shave essentials with safe, natural and plant‑derived ingredients, and every cream, lotion and oil is made in California. The goal hasn’t changed in 24 years: make the daily shave a little more enjoyable.
Stan & CC, founders
Read our storyWhy shop with us
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Free shipping on $60+
On U.S. orders, applied automatically at checkout.
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Money‑back guarantee
Not for you? Return it within 30 days for a full refund.
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Fast shipping
Usually out the door within one business day.
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Customers come back
Nearly half our orders are from returning customers.
Questions
Real people, here to help.
Are all of your products 100% all‑natural?
Actually, no. (Probably not the answer you were expecting, but let us explain.) While most of our products come very close to that 100% mark, even a drop of a non-natural ingredient means we can’t legally make an “all-natural” claim. And sometimes, natural ingredients just don’t work as well.
Ultimately, we don’t just want an ingredient list that works, we want a product that works! Our goal is to make the best product, starting with natural ingredients and adjusting for effectiveness. If we use a non-natural ingredient, it’s always safe and approved for cosmetic use. So, while we don’t claim “100% natural,” we do ensure our products are made with safe, natural, and plant-derived ingredients.
Where do you manufacture your products?
As a proud San Francisco-based business, we try to keep our manufacturing as close as possible. All of our creams, lotions, gels and oils are manufactured in California, right here in the USA.
How can I contact you with questions?
Send us a note here! We’ll get back to you, and quickly!
What is your website privacy policy, terms and conditions?
You can find links to all of our website policies, terms, and conditions listed at the footer of every page on our website.